360 video of lions in Zambia
Over 75 million views, spreading the word about the plight of lions
Gibson
A lions tale through 360 VR video
- 360 video
- Museums
Background
In a first-ever lion VR 360-video filmed from the heart of a pride in the wild, you get to come face to face with lions in Virtual Reality.
In close collaboration with Zambia Carnivore Programme, Martin Edström and the IVAR Studios team pushed the boundaries of immersive wildlife storytelling further in this lion VR 360-video for National Geographic.
- 360 video
- Museums
Background
In a first-ever lion VR 360-video filmed from the heart of a pride in the wild, you get to come face to face with lions in Virtual Reality.
In close collaboration with Zambia Carnivore Programme, Martin Edström and the IVAR Studios team pushed the boundaries of immersive wildlife storytelling further in this lion VR 360-video for National Geographic.
The story
Following the Mwamba pride together with the Zambia Carnivore Programme in South Luangwa National Park, Zambia, the Gibson The Lion VR film lets you follow the young lion Gibson and his mother, as they are forced to leave their pride because of conflict with a new dominant male.
The story
Following the Mwamba pride together with the Zambia Carnivore Programme in South Luangwa National Park, Zambia, the Gibson The Lion VR film lets you follow the young lion Gibson and his mother, as they are forced to leave their pride because of conflict with a new dominant male.
Impact
The resulting 360-video has been widely published on many different channels and has over 75 million views, and is regularly used in events, talks, and exhibitions by National Geographic.
Martin Edström and The IVAR team pushed the limits of how we can come close to and experience wildlife and remote, inaccessible places in new immersive formats. But more importantly, is the increased awareness the immersive 360-video has had about the diminishing lion population and the various problems they are facing to survive.
Impact
The resulting 360-video has been widely published on many different channels and has over 75 million views, and is regularly used in events, talks, and exhibitions by National Geographic.
Martin Edström and The IVAR team pushed the limits of how we can come close to and experience wildlife and remote, inaccessible places in new immersive formats. But more importantly, is the increased awareness the immersive 360-video has had about the diminishing lion population and the various problems they are facing to survive.
| Client | National Geographic |
| Services | Production, Post-Production |
| Director | Martin Edström |
| Producer | Fredrik Edström, Erik Löfblad |
| Year | 2016 |
| Client | National Geographic |
| Services | Production, Post-Production |
| Director | Martin Edström |
| Producer | Fredrik Edström, Erik Löfblad |
| Year | 2016 |
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