The Journey of Skrei

A 360 video production

An international marketing campaign

Come with us to the stormy waters outside the northern coast of Norway to explore the heritage tale about the labor that goes into fishing these waters. We follow the brothers Kurt and Trond in a campaign aiming to spread knowledge about the king of cod, skrei, through 360 video. 

The project was nominated for several awards, among them the Sabre Awards 2018.

An international marketing campaign

Come with us to the stormy waters outside the northern coast of Norway to explore the heritage tale about the labor that goes into fishing these waters. We follow the brothers Kurt and Trond in a campaign aiming to spread knowledge about the king of cod, skrei, through 360 video. 

The project was nominated for several awards, among them the Sabre Awards 2018.

Norwegian seafood council

International marketing campaign

Increased awareness & Sabre Awards Nominee

Our process

The 360 video production was developed together with communication agency Narva who developed the PR plan to maximize reach and awareness. While Narva cared for the strategic reach we filmed and produced the immersive 360 video as well as developed branded VR headsets and sent out to opinion makers in ten different countries together with a PR kit.

Our process

The 360 video production was developed together with communication agency Narva who developed the PR plan to maximize reach and awareness. While Narva cared for the strategic reach we filmed and produced the immersive 360 video as well as developed branded VR headsets and sent out to opinion makers in ten different countries together with a PR kit.

Results

The Sabre Awards nominated project was launched in 10 different regions by sending virtual reality headsets to let decision-makers experience the fishing process first-hand through an engaging and immersive virtual reality 360 video.

The project met its goals and received high viewing counts and mentions in media increasing awareness of the fishing industry, the fishing process and the king of cod, skrei fish. 

Results

The Sabre Awards nominated project was launched in 10 different regions by sending virtual reality headsets to let decision-makers experience the fishing process first-hand through an engaging and immersive virtual reality 360 video.

The project met its goals and received high viewing counts and mentions in media increasing awareness of the fishing industry, the fishing process and the king of cod, skrei fish. 

ClientNorwegian Seafood Council
TeamFredrik Edström, Martin Edström
Year2017
ClientNorwegian Seafood Council
TeamFredrik Edström, Martin Edström
Year2017

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