Increased awareness about the refugee crisis
Marketing & Communications
Are you a marketer or communicator?
Communicating is easy, but doing it in a way so that people actually listen to what you say is quite a different story. The goal with marketing and communication is to be seen, remembered, and preferred over competitors which can be achieved by repetition or engagement. While repetition can be experienced by customers as intrusive and annoying, when we get people to interact and willingly engage with what we communicate we’ve hit the jackpot.
Communicate with immersive techniques
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The door to another world
What is it like being a refugee? With the increasing amount of refugees in the world, that’s what we wanted to spread awareness about in an engaging memorable way. The door was a project developed in cooperation with Plan International.
To grab peoples attention we put a blue door in the middle of Sweden’s busiest plazas, allowing anyone to open the door to enter a refugee camp in Tanzania using augmented reality.
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