What is a virtual tour?

Virtual tours are becoming more popular by the minute and it should as it’s saving businesses both time and money, rocket their sales, and for businesses with clients worldwide, the option of giving the climate a break from unnecessary traveling.

If don’t know what a virtual tour is or haven’t tried one before you’re at the right place. Or perhaps you’re researching virtual tours as a solution for your business, stay tuned, here’s all you need to know and try a tour for yourself below.

Table of Contents

What is a virtual tour?

Virtual tours are a tour online visiting an existing location. It can be made with images and videos with additional elements such as text, explanations, music, and sound effects. Virtual tours can be viewed with the typical VR head mounts or on any device making them easily accessible for anyone almost everywhere in the world.

Who is it for?

Virtual tours can be used for every business or organization that wants to increase knowledge about them or their cause, build trust and credibility, market themselves in another way, and increase their search engine results.

Common areas of usage are:

  • Restaurants
  • Tourism
  • Museums
  • Real estates
  • Retail
  • Healthcare
  • Education
  • Car industry
  • Sports
  • Industries

Why should your business have a virtual tour?

According to Google, 67% already know what a virtual tour is and want to see more of them.
With a virtual tour of your business, you almost double the interest in your business and rank higher on Google. The statistics speak for themselves. Customers know what they want, now the question is which businesses are listening and acting on it.

As we live in an era of fast-paced, easily obtainable information, people make more well-formed decisions, planning and comparing businesses and it’s more important than ever to stand out and show your business, facilities, and your surroundings. In fact, it’s just a matter of time before your competitors will. The tourism industry is a living example of that where hotels with virtual tours have generated 46% more bookings than hotels with regular images and the Carlson Hotel Group made the decision to create virtual tours for all their listings watching the online revenue increase by 135%.

Virtual tours in retail, restaurants, healthcare and similar customer-focused businesses can showcase their facilities through their website or Google My Business, which increases sales and revenue. B2B-focused businesses can use interactive live guided virtual tours to show customers work processes and facilities which can be extremely cost-effective.

How is a tour made?

A virtual tour is a process in several steps. It can be made differently but this is our work process of creating a virtual tour.

  1. Planning phase. We set up goals, deadlines, storyline and plan the process.
  2. Filming. We film and/or take pictures of the premises and any additional places to create the tour from.
  3. Editing. Time to create the actual tour with the captured images and videos.
  4. Launch and distribution. Depending on the goal of the tour, it’s time to upload it to the right platform or use it for a live guided tour. Either way, we would be with you every step of the way.

Good examples of virtual tours

Virtual tours should be made with both the specific business and its customers in mind so that both walk away satisfied with what information has been given and received. It’s fairly easy to make a virtual tour being one amongst others but creating a tour that convinces customers you’re the only option is a different matter. You can view a good example of a virtual tour that made visitors spike below.

How to get a virtual tour for your business

One of our specialties is creating virtual tours smoothly and efficiently.
If you want one or want to know more, don’t hesitate to get in contact with us. Mail us down below and we’ll get back to you as fast as we can!

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